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 Benefits of eBrochures
eBrochures are not designed to replace your existing collateral, at least not during the first year. They can however eliminate expenses associated with sending collateral to unqualified leads. This is a key area to concentrate on as you introduce eBrochures. Plus, there is always the advantage of reaching your audience when and where your competitors can't. Of course, none of this really matters if prospects are presented with outdated information. This is where eBrochures really shine as they can be updated regularly, in just a few hours if need be.
When invitations
to visit web sites are not enough
A few years ago, it was sufficient to include a web site address
in an email to ensure that a prospect would visit your site to
learn more about your offering. Unfortunately, this is no longer
the case.
As a result, web sites will never truly replace collateral. eBrochures give you the best of both worlds. In the end, you save money while becoming more efficient in following up on leads.
 Dramatically reduces expenses
Save on printing costs and shipping expenses by sending eBrochures via email or posting on web site.
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Increases chances of closing sales
Send literature to leads as soon as trade show is over via email.
No need to wait for reprints. Your sales staff can, from the
show or office, send a follow-up email featuring as attachment,
the promised information about products or services.
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Always up-to-date
Distribute brochures that can be updated via the Internet. Changes in prices, specifications, content will be featured on all eBrochures even if a prospect received brochure before changes were made.
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Goes beyond .PDF files
Your prospects do not need a special application to open and view content of the eBrochure. They simply need to double-click the icon to launch document. Plus, eBrochures can in fact include multimedia, forms, and more.
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Perfectly fits your company's image
eBrochures can be designed as exact replicas of your current collateral. Plus, the brochures will look as intended on every system.
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View
examples
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