web marketing resources
 Free Newsletter


web and Internet solutions for e-business
Find out what works and what doesn't work when marketing on the Internet.
In this six-part series, we review the top Internet marketing tools to help your company get real results when promoting your products and services online.
Don't miss this in-depth look at Internet marketing techniques, strategies, and trends.
Click here to learn more
web solutions

Internet business
Can small businesses really succeed on the Web?
Join advancis.com's CEO as she describes 7 areas that represent the best opportunities for small
businesses to enhance their performance on the Web.
Find out how you can to optimize the impact of your efforts at every stage of the customer online experience.
web resources

Internet resources
Giving your company an edge on the Internet can be as easy as 1-2-3 and 4.
Get four free Internet tools to help you understand what works and what doesn't work on the Web and stay up-to-date on developments that have an impact on your web site strategy. Click here to find out more.
web site promotion



By Claudie Clot - CEO of advancis.com

Our obsession with traffic has been so intense during the past 5 years that it has impeded our ability to understand the dynamics of doing business on the Internet. As thousands of companies focused their efforts on inflating log files, a select few (Apple, Google, Yahoo!, Amazon, etc...) have made investments in building strong brands. Today, these companies are stronger than ever, growing each day as the Internet population booms.

Notice that the list includes only Internet or Technology companies. This illustrates the inherent problem with branding. Too often, companies shy away from developing brands, thinking it remains the exclusive domain of technology companies that have the means, staff, and time to develop clever corporate communications programs. The fact is that all companies should invest their efforts in building strong brands because the interest they pay over time can make a business successful, very successful.

Empires have been created on powerful brands. Take the Virgin Group for example. The Virgin brand name is so powerful that the company can easily grab 15 percent of most markets it enters. That is powerful equity. | more

 Other articles:
Did you remember to adjust your click-through rates?
Ecommerce is not about selling

When numbers lie: the hidden danger of growing Web traffic


Internet news

Available now: the advancis Podcast for busy marketing professionals.

Your customers are changing. Get ready for a new shift in expectations, needs, and preferences. But this time, relying on past strategies will not be sufficient to recognize your customer's new face.
web tools

Building web sites that appeal equally to your prospects and search engine spiders.
Get the best of both worlds by designing web pages that get high rankings on search engines while turning visitors into customers.
Click here for details

Need strong results in ?
Meet Online Advantage 4.0 - The professional choice for developing and executing solid web strategies.
The result: a powerful Internet strategy that can be directly integrated in your marketing or business plan. Learn how to build and promote a customer-driven web site...
Try it today!

web and Internet solutions for e-business Home | Products | Services | Solutions | Specials | News | Search | Site map | Programs | Buy Online

All rights reserved - Legal notice -