Online Advantage
One Resource. One carefully-developed
and superbly implemented Internet Strategy.
Bridging the gap between IT and business professionals.With a strong emphasis on the business aspect of eBusiness, Online Advantage fuses solid strategic marketing, business and ecommerce principles to ensure that all employees involved in your company's eBusiness efforts speak the same language. This means that your company will do a lot more with the IT investments it has already made. One resource. One focus. One carefully-developed and superbly-implemented Internet strategy.
8 web-based modules to show your employees how to...Designed to give your company an edge on the Internet, the Expert advice section offers guidelines, recommendations, and advice from Industry experts to help you optimize the impact of your efforts at every stage of strategy development/execution. 8 web-based modules to show your employees how to: * Use the Internet to penetrate new markets and increase market share * Develop and test new products, services, and concepts online * Form your prospects' online habits to encourage repeat purchases * Make your company virtually invisible to spammers * Accelerate the adoption of your web site and web-based activities * Build strong eBrands and much more ...
Includes tools in English, French, Italian, Japanese, Dutch, German, Spanish and Swedish.While the main courses are presented in English, key tools such as online surveys (24) designed to help you understand why your prospects are abandoning their shopping carts, to help you build powerful eBrands, and to improve the web usability of your sites to accelerate their adoption are offered in several languages for immediate use.
Special tools to help your team before, during, and after it has developed the Internet strategy.From executives to assistants, users benefit from a suite of powerful features designed to help them at key stages of strategy development / implementation. Tools include (1) interactive slide shows to acquire expertise on key topics, (2) Getting to work sections to get started quickly, (3) Expert advice offering guidelines and directions, and (4) worksheets to tailor concepts / strategies to specific e-business environments ...
