Online Advantage
One Resource. One carefully-developed
and superbly implemented Internet Strategy.
Graphical interfaceOnline Advantage is simple to use. The dynamic graphical interface gives you access to everything you need to develop a powerful web strategy. You can access all the tools from the main interface; worksheets, tutorials, expert advice, getting to work guidelines, interactive slideshows are all at your fingertips.
Expert adviceDesigned to give your company an edge on the Internet, the Expert advice section offers guidelines, recommendations, and advice from Industry experts to help you optimize the impact of your efforts at every stage of strategy development/execution.
Getting to Work This feature fuses knowledge and action by clearly illustrating how to use supporting resources such as worksheets and outlines with the information presented in the modules to help users develop and execute a solid Internet strategy that fits their e-business environment to produce solid results. As a results, executives know that the entire team will use a fully-integrated approach to achieve desired marketing/business outcomes online.
Online Advantage email updates Because e-business environments evolve rapidly, Online Advantage will be continuously updated and upgraded to provide users with the latest information, tools and resources to give their companies an edge on the Internet. Every user will receive periodic email updates informing them of new additions, new modules, and new tools featured in the application.
This way, companies will be able to enjoy first-mover advantages as they apply new concepts, incorporate new technologies and react quickly to changes in market preferences/conditions.
B2B and B2C focus All the techniques and guidelines featured in Online Advantage are based on solid, proven marketing and business concepts that have been optimized for the World Wide Web. Whether your company generates revenue from selling products/services on the Web, selling advertising space or receiving commissions on exchanges, it will benefit from content developed specifically to help you understand the dynamics of doing business on the Internet.
No web site templates. No generic strategies. Only customer-driven approaches that fit your overall business plan and e-business environment.