Developed for busy professionals who want to raise their eBrands above the competition, From eBrand to Powerful eBrand (FBtoPB) delivers practical content you can put to use right away to build a power eBrand from scratch or to revitalize underperforming eBrands.

The streamlined learning process makes it easy to learn and apply concepts rapidly. In no time, you will get up-to-speed on the basics of eBranding and the nuances that distinguish eBrands from power eBrands. In less than a week, you will already be able to orchestrate programs that transform your eBrand. In two short weeks, your marketing team will know how to put an end to ineffective online communications programs and execute results-driven eBranding campaigns on a budget.

35 eBranding topics fundamental to building the eBrand your prospects and customers will trust and really, really like | The emphasis throughout FBtoPB is on forging an emotional relationship between your eBrand and its audience, the kind of relationship that makes it very difficult for competitors to steal away precious market share (extra revenue that often means the difference between a profitable and a money-losing web site).

Particular attention has been paid to topics important to large, multinational companies and respected industry leaders | FBtoPB topics include: (1) eBranding Strategies; (2) Global eBranding; (3) Protection of eBrands against internal and external threats such as SPAM and disgruntled employees; (4) Wireless eBranding; (5) Multiple-eBrand portfolio management; (6) Exit strategies; (7) Understanding why successful offline brands are not necessarily instant hits on the Web and how to change that; and much more.

In short, real answers to the problems and challenges that prevent your company from realizing the full-profit potential of its online activities.