for busy professionals who want to raise their eBrands above
the competition, From
eBrand to Powerful eBrand (FBtoPB) delivers practical content
you can put to use right away to build a power eBrand from scratch
or to revitalize underperforming eBrands.
The streamlined learning process
makes it easy to learn and apply concepts rapidly. In no time,
you will get up-to-speed on the basics of eBranding and the nuances
that distinguish eBrands from power eBrands. In less than a week,
you will already be able to orchestrate programs that transform
your eBrand. In two short weeks, your marketing team will know
how to put an end to ineffective online communications programs
and execute results-driven eBranding campaigns on a budget.
topics fundamental to building the eBrand your prospects and
customers will trust and really, really like | The emphasis throughout FBtoPB
is on forging an emotional relationship between your eBrand and
its audience, the kind of relationship that makes it very difficult
for competitors to steal away precious market share (extra revenue
that often means the difference between a profitable and a money-losing
attention has been paid to topics important to large, multinational
companies and respected industry leaders | FBtoPB
topics include: (1) eBranding Strategies; (2) Global eBranding;
(3) Protection of eBrands against internal and external threats
such as SPAM and disgruntled employees; (4) Wireless eBranding;
(5) Multiple-eBrand portfolio management; (6) Exit strategies;
(7) Understanding why successful offline brands are not necessarily
instant hits on the Web and how to change that; and much more.
In short, real answers to the
problems and challenges that prevent your company from realizing
the full-profit potential of its online activities.