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Meet Online Advantage | a comprehensive, web-based eLearning resource designed to provide busy professionals with practical content and expertise they can put to use right away to start improving margins and, ultimately, the profitability of their online initiatives.
In all, 70+ eBusiness topics fundamental to realizing the full-profit potential of your online activities available whenever you need answers and guidance..
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Bridging
the gap between IT and business professionals. With a strong emphasis on the business
aspect of eBusiness, Online Advantage fuses solid strategic marketing,
business and ecommerce principles to ensure that all employees
involved in your company's eBusiness efforts speak the same language.
This means that your company will do a lot more with the IT investments
it has already made. One resource. One focus. One carefully-developed
and superbly-implemented Internet strategy.
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8 web-based modules to show your employees how to:
Designed to give
your company an edge on the Internet, the Expert advice section
offers guidelines, recommendations, and advice from Industry
experts to help you optimize the impact of your efforts at every
stage of strategy development/execution.
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Use
the Internet to penetrate new markets and increase market share |
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Develop
and test new products, services, and concepts online |
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Form
your prospects' online habits to encourage repeat purchases |
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Make
your company virtually invisible to spammers |
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Accelerate
the adoption of your web site and web-based activities |
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Build
strong eBrands and much more ... |
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Includes
tools in English, French, Italian, Japanese, Dutch, German, Spanish
and Swedish | While
the main courses are presented in English, key tools such as
online surveys (24) designed to help you understand why your
prospects are abandoning their shopping carts, to help you build
powerful eBrands, and to improve the web usability of your sites
to accelerate their adoption are offered in several languages
for immediate use.
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Special
tools to help your team before, during, and after it has developed
the Internet strategy. From
executives to assistants, users benefit from a suite of powerful
features designed to help them at key stages of strategy development
/ implementation. Tools include (1) interactive slide shows to
acquire expertise on key topics, (2) Getting to work sections
to get started quickly, (3) Expert advice offering guidelines
and directions, and (4) worksheets to tailor concepts / strategies
to specific e-business environments ...
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