Web-based application | Online Advantage is offered as a web-based application accessible via any web browser. This ensures that every user will have access to the latest information, strategies, and resources as the application is updated. Plus, web hosting makes collaborating on Internet strategy development/execution easier as employees have access to the same application from any office or location. One resource. One focus. One direction.

Graphical interface | Online Advantage is simple to use. The dynamic graphical interface gives you access to everything you need to develop a powerful web strategy. You can access all the tools from the main interface; worksheets, tutorials, expert advice, getting to work guidelines, interactive slideshows are all at your fingertips.

Expert advice | Designed to give your company an edge on the Internet, the Expert advice section offers guidelines, recommendations, and advice from Industry experts to help you optimize the impact of your efforts at every stage of strategy development/execution.

Getting to Work | This feature fuses knowledge and action by clearly illustrating how to use supporting resources such as worksheets and outlines with the information presented in the modules to help users develop and execute a solid Internet strategy that fits their e-business environment to produce solid results. As a results, executives know that the entire team will use a fully-integrated approach to achieve desired marketing/business outcomes online.