advancis introduced today version
4.0 of its executive eLearning resource, Online
Advantage. At the heart of the new version are two significant
content additions that reflect the challenges companies will
face in 2004, namely, liberating employees from the paralyzing
effects of unsolicited email and bridging the gap between IT
and business professionals.
Online Advantage 4.0 offers
clever anti-SPAM strategies designed to make a company's employees
virtually invisible to spammers. These proactive approaches have
proven very effective during a two-year testing phase, reducing
unsolicited emails to between 0 and 5 a month per account versus
dozens a day under normal conditions. But more importantly, 100
percent of the legitimate emails were delivered. "For email
to remain a viable corporate communications tool, two things
must happen: first, absolutely all legitimate email messages
must get through to the intended recipients. Second, the number
of unsolicited emails must be minimized to the point where SPAM
is no longer an issue. Too many filter-based strategies are focused
on eliminating SPAM while reducing the number of false positives.
Unfortunately, these approaches still put at risk business relationships
by blocking potentially-critical legitimate email messages. The
reserved approach is very effective and better suited for the
realities of conducting business online", stated Claudie
Clot, CEO of advancis.
With a strong emphasis on the
business side of eBusiness, Online Advantage fuses solid strategic,
marketing, business and ecommerce principles to ensure that all
employees (IT and non-IT professionals) involved in a company's
eBusiness efforts speak the same language. Content is concise
and easy to understand, with just enough technical terminology
and business concepts to give employees the ability to view problems
and challenges from all angles. This means that companies can
do more with the IT investments they have already made. One resource.
One focus. One carefully-developed and superbly-implemented Internet
Online Advantage quick Facts
Online Advantage is a collection of web modules and supporting
tools (worksheets, online surveys, expert advice features) designed
to provide busy professionals with practical content and expertise
they can put to use right away to realize the full-profit potential
of their company's online activities.
In all, 70+ topics are organized
in 8 modules which include:
1. Defining your organization's e-business environment
2. Developing winning Internet strategies
3. Building customer-driven web sites
4. Internet Marketing - Opportunities/ Programs / Strategies
5. Increasing the effectiveness of your web site
6. Building next-generation web sites
7. Organizing your staff / resources for competitive advantage
8. Ready-to-use online surveys in Dutch, English, French, Italian,
German, Japanese, Spanish, Swedish. The 24 surveys cover key
topics such as shopping cart abandonment, web usability issues
as they relate to web site adoption, and eBrand building.
Online Advantage is offered
as a web-hosted application accessible via any web browser, It
is compatible with the following platforms: Windows 95 ... XP;
MAC OS 8.5 or later; MAC OS X.
license (one year subscription) - Site licenses available.
euros (+ applicable sales taxes)
here for details about Online Advantage 4.0)