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08/26/2003	advancis announces the opening of agencia.advancis _ an advertising agency designed to facilitate the execution of global marketing campaigns
	advancis.com announced today the launch of agenzia.advancis _ a full-service advertising agency serving the Italian market. agenzia.advancis facilitates the execution of European and international marketing campaigns by providing direct access to email marketing lists, web sites and online opportunities from the world's most respected publishers. A key factor differentiating agenzia.advancis's line of services is its focus on promoting premium brands on the Web. "Advertising well-known brands online has become very risky because a mistake can seriously damage the brand's image. With spam lists being disguised as legitimate opt-in email lists, marketing managers can, at any moment, accidentally use an online marketing tool that may erase years of brand-building efforts" stated Bertrand Balzano, Director of Marketing services at advancis. "For large companies, there is no room for error. No questionable lists or obscure sources can find their way in the marketing campaigns" continued Balzano. "The idea is not to reinvent web marketing, but to concentrate on the media and online advertising vehicles that represent a better match for well-known brands and industry leaders" said Balzano. While rare, premium vehicles can be found for every business and consumer sectors, but not necessarily from the typical advertising outlets. To facilitate the execution of online marketing campaigns for premium brands, agence.advancis has regrouped under one service category the world's top premium online advertising opportunities in 15 key sectors: IT, Telecom, Internet, Banking, Finance, Medical, Healthcare, Insurance, Engineering, Corporate management, Media, Broadcasting, Transportation, Industrial and Consumers.   About the advancis advertising agency network advancis.agency is part of the advancis network of advertising agencies with presences in France, Italy and the USA. Since 1999, advancis has made its mark by helping large companies and companies with premium brands achieve above-average results on the Web without putting their brands and eBrands are risk.   Note to editors For further information, contact the advancis marketing department on: (EU) +33(0)4 93 18 49 25 (US) 001 214-766-4854 or online at http://advancis.it

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