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View latest advancis news and press releases. |
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06/01/2003 |
advancis announces the introduction of a new corporate licensing program for its popular Web marketing guide | ||||||||||||
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advancis announced today the launch of a new corporate licensing program for its Web marketing guide. Under the program, companies can now distribute an unlimited number of guides throughout their organizations for a low, fixed licensing fee. "The introduction of a corporate program reflects the evolution in the way organizations develop and implement online marketing strategies in 2003. Online marketing is no longer the realm of a few Web experts within a company. Fully-integrated online campaigns are being orchestrated by cross-functional marketing teams whose members need to be up-to-date on the latest developments and findings", stated Julien Luc, Director of Corporate marketing programs. Corporate
license (one year subscription)
Single-user
license (one year subscription)
The guide, which was introduced in 2000, has become a valuable tool for marketing executives and their staff as it separates facts from fiction about marketing online. Part of the guide's popularity has been due to the breadth of topics covered. From ad banner advertising, eCommunity sponsorships, and ebranding, to rich media marketing, search engine promotions, digital brochures, and email marketing, the advancis Web marketing guide takes a hard look at what works and what does not work when promoting products, services, and brands online. Offered as
a web-based digital brochure, the guide is continuously updated
to reflect changes in the online marketing tools and online habits
of key market segments. |
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