advancis.agency announced today the completion of
the 2003 "Best-of-class" email marketing lists survey.
The collection, which began
in 2000, features a full spectrum of premium opt-in email lists
from the world's most respected publishers (both large and small)
who offer a level of targeting precision not available with other
For example, some medical lists
allow advertisers to reach physicians based on their specialization,
the number of years they have been in practice or even the medical
school they graduated from. A sharp contrast to ordinary lists
that reach people with an interest in medicine. The same level
of targeting precision is available in key business sectors.
The survey eliminates accidental
uses of spam lists which are increasingly disguised as legitimate
opt-in lists, making it impossible for advertisers who execute
large, global campaigns to fall victim to spam. The survey also
steers advertisers away from publishers whose pratices drive
down response rates.
All lists are thoroughly researched
and analyzed against strict guidelines to ensure superior performance.
Last year, lists included in the 2002 survey produced response
rates ranging from 4% to 22%. "Companies with well-known
brands and companies delivering superior products and services
have experienced the same decline in online results as other
advertisers have. That does not make marketing sense. The survey
changes that, giving these key players the tools to acquire more
customers" stated Bertrand Balzano, Director of marketing
services at advancis.
Each year, the survey is incorporated
in advancis.agency's premium email marketing service, providing
advertisers with a direct connection to the world's best lists
under one service category.
Quick survey facts:
IT, Telecom, Internet, Banking, Finance, Medical, Healthcare,
Insurance, Engineering, Corporate management, Media, Broadcasting,
Transportation, Industrial plus 250 sub-segments
Canada, USA |*| Mexico, Argentina, Chile, Uruguay, Brazil, Paraguay
|*| Austria, Belgium, Denmark, Finland, France, Germany, Italy,
Ireland, Switzerland, Spain, Sweden, The Netherlands, UK |*|
Australia, Hong Kong, China, Japan, Taiwan, Thailand.
here to view sector-specific information)