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01/06/2004 |
advancis introduces From eBrand to Powerful eBrand | ||||||
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advancis.com announced today the availability of From eBrand to Powerful eBrand (FBtoPB), the first comprehensive web-based eLearning resource designed to help users build, protect, and transform brands and eBrands into power eBrands. Developed for busy professionals who want to raise their eBrands above the competition, FBtoPB delivers practical content users can put to use right away to build power eBrands from scratch or revitalize under performing eBrands. In all, users have access to 35 topics fundamental to building an eBrand prospects and customers will trust and really, really like. "The central theme throughout the application is on forging an emotional relationship between an eBrand and its audience, the kind of relationship that makes it very difficult for competitors to lure away customers and steal precious market share (extra revenue that often means the difference between a profitable and a money-losing web site)", stated Bertrand Balzano, Director of marketing. "As a result, customers feel a special bond with the eBrand. Suddenly, the eBrand is not just the name on a web site anymore; it means much more to its audience. No other eBrand can take its place", continued Balzano. Particular attention has been paid to topics important to large, multinational companies and respected industry leaders. For example, key FBtoPB topics include: (1) eBranding Strategies; (2) Global eBranding; (3) Protection of eBrands against internal and external threats such as SPAM and disgruntled employees; (4) Wireless eBranding; (5) Multiple-eBrand portfolio management; (6) Exit strategies; and much more. FBtoPB quick Facts Single-user
license (one year subscription) - Site licenses available.
(Click here for details about FBtoPB) |
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