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View the latest advancis news and press releases. |
| Breaking News and company press releases | |
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02/15/2001 |
advancis.com announces new B2B opt-in email marketing service. |
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advancis.com announced today the introduction of a new email marketing service designed for B2B companies. The service offers marketing professionals valuable features crucial to increasing a target market's intent to buy a business product/service. For example, marketers can now personalize email messages with the recipient's name and/or company name, allowing companies to establish one-to-one relationships with every prospect. Plus, segmentation capabilities have been extended beyond mere interest and offer type. As a result, it is now possible to reach employees/executives who were not reachable via other email marketing services. Marketers can precisely target the right person within the right organization every time. Plus, they can also select the industries they want to target. In all, there are more than 300 highly-targeted industries/business sectors to choose from. Stated Claudie Clot, CEO of advancis.com, "Bulk email marketing might work for consumer-oriented companies. But, B2B companies need to precisely target the right employee/executive with a message that addresses their specific needs. There is no way around this; the new email marketing program gives B2B marketers the tools they need to deliver their promotional messages to the right person every time." The new program is offered exclusively through advancis.com's full-service advertising agency - advancis.agency. (Click here visit advancis.agency) |
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