to help your team before, during, and after it has decided on
an eBranding strategy | From
executives to assistants, users benefit from a suite of powerful
features designed to help them at key stages of eBrand building
initiatives. Tools include (1) interactive slide shows to acquire
expertise on key topics, (2) Getting to work sections to get
started quickly, (3) Expert advice offering guidelines and directions,
and (4) worksheets to tailor concepts / strategies to your specific
application | FBtoPB is offered as a web-based application
accessible via any web browser. This ensures that every user
will have access to the latest information, strategies, and resources
as the application is updated. Plus, web hosting makes collaborating
on eBranding initiative development/execution easier as employees
have access to the same application from any office or location.
One resource. One focus. One direction.
interface | FBtoPB is simple to use. The dynamic graphical
interface gives you access to everything you need to build a
power eBrand. You can access all the tools from the main interface;
worksheets, tutorials, expert advice, getting to work guidelines,
interactive slideshows are all at your fingertips.
| Designed to give
your company an edge on the Internet, the Expert advice section
offers guidelines, recommendations, and advice from eBranding
experts to help you optimize the impact of your efforts at every
stage of your eBrand transformation.
to Work | This feature
fuses knowledge and action by clearly illustrating how to use
supporting resources, such as worksheets and outlines with the
information presented in the module, to help users develop and
execute a solid eBranding strategy that fits their overall organizational
goals. As a results, executives know that the entire team will
use a fully-integrated approach to achieve desired marketing
/ business outcomes online.
FBtoPB email updates | Because eBusiness environments evolve
rapidly, FBtoPB will be continuously updated and upgraded to
provide users with the latest information, tools and resources
to give their companies an edge on the Internet. Every user will
receive periodic email updates informing them of new additions,
new content, and new tools featured in the application.
This way, companies will be
able to enjoy first-mover advantages as they apply new concepts,
incorporate new technologies and react quickly to changes in