Can small businesses
succeed on the Web?
by Claudie Clot, CEO of advancis.com
7. The power
of a domain name
While this area has received
its share of publicity in the past year with the sale of several
multi-million dollar domain names, it is far too important to
take for granted.
Your domain name is essentially
the equivalent of your business address. If you are not located
in the right place or are not easy to find, you may never succeed
in cyberspace. Not happy with your current address? There is
always the option of secondary domain names. Be creative and
you could get a great Internet address while saving thousands
of dollars (see The Power of Secondary Domain Names in
the tips section).