Internet marketing: Online community sponsorships
Right now, somewhere on the
Internet, a group of people is sharing information about your
product/service category in an effort to find solutions to their
problems. In another group, members are sharing their enthusiasm
about hobbies, sports, and other topics of interest...
Fabulous opportunities exist
for companies looking to attract high-quality
leads by promoting their offerings in the right online communities.
As community members exchange ideas, share opinions, or discuss
solutions, advertisers can include their message as part of the
flow of information. Your promotional program becomes an integral
part of the online community without disrupting the exchange
of information among eCommunity members.
Depending on the nature of
the eCommunity targeted, advertisers can use banners, buttons,
text ads or sponsored links featured in key areas of the site.
In some eCommunities, members communicate via email; in this
case, advertisers can place their banners within the email messages.
Online community sponsorships offer
more than just new ways to reach prospects on the Web. They can
play a vital role in transforming prospects into customers when
used as part of an integrated Internet marketing plan. However,
results and response rates can be very disappointing when the
promotions are used for the wrong purpose.
Find out what
works and doesn't work when marketing using Online community sponsorships.
Get your copy of the advancis® web marketing guide.
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