web solutions  

 web site marketing and development  

So, what is really the best Internet marketing tool?

by Claudie Clot, CEO of advancis.com

Comparing what is comparable, focusing on the right metrics, and identifying the right customers will lead the majority of online marketers to realize that they need more than one tool to accomplish their objectives and achieve solid results on the Web. Competition is so intense that any single Internet marketing solution is insufficient to produce satisfactory results.

Today, marketers must develop fully-integrated Internet marketing plans where tools work together to attract and convert prospects into customers. Each plan will be as unique as the advertiser's competitive situation, budget constraints and audience. Hence, once in place, it will be much harder to copy by other companies.

On the Web, one thing is becoming clear: what works for a company might not necessarily works for another. A little protection that can translate into consistent results over the long term.


(Back to introduction)

Useful links  
Developing and executing fully-integrated Internet marketing plans Online Advantage :: module 4
Survey of Internet marketing tools  Web marketing guide
Start your Internet marketing campaign  advancis.agency
Transforming sites capable of taking orders into sites that sell Online Advantage :: module 2


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