Comparing what is comparable,
focusing on the right metrics, and identifying the right customers
will lead the majority of online marketers to realize that they
need more than one tool to accomplish their objectives and achieve
solid results on the Web. Competition is so intense that any
single Internet marketing solution is insufficient to produce
Today, marketers must develop
fully-integrated Internet marketing plans where tools work together
to attract and convert prospects into customers. Each plan will
be as unique as the advertiser's competitive situation, budget
constraints and audience. Hence, once in place, it will be much
harder to copy by other companies.
On the Web, one thing is becoming
clear: what works for a company might not necessarily works for
another. A little protection that can translate into consistent
results over the long term.