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So, what is really the best Internet marketing tool?

by Claudie Clot, CEO of advancis.com

2. Are click-throughs that important?

Digital brochures and rich media advertising are the perfect examples because they can feature the same content and ecommerce functionalities present on a web site. This means that a prospect could actually buy your product on the Web without ever visiting a web site. An interesting proposition when you consider that, today, invitations to visit a web site are no longer enough to drive a prospect to the site. While competitors strive to encourage prospects to click here or there to view product info, you will be able to get a head start by initiating the conversion process before everyone else.

Suddenly, you are making the most of every opportunity presented. Your chances of building brand awareness/brand equity, educating prospects as well as influencing their purchase decisions are greatly improved; your online marketing budget simply goes much further.

Yet, the real potential of these tools is realized when they are closely integrated with Web sites. Eventually, prospects should be encouraged to visit your web site. Typically, your site should take the user experience to a new level as you have more control over content, presentation, and design.

(3. 80/20 vision)


On the Web, 10% is not always larger than 1.5%
Are click-throughs that important?
80/20 vision



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