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So, what is really the best Internet marketing tool?

by Claudie Clot, CEO of advancis.com

1. On the Web, 10% is not always larger than 1.5%

Are email marketing results really 660% better than those of the ad banner campaign? Not according to tables 1 and 2. In fact, the complete figures tell quite a different story. Click-through rates may be 660% higher but the results are not. Not only did ad banner advertising drive more visitors to the advertiser's site but it also lowered the cost per visitor by 12%.

The important thing to remember is that you must really compare apples to apples and oranges to oranges to identify the best Internet marketing tool(s). Otherwise, you will end up paying far too much to attract customers online.

Note: Reach is calculated by dividing Budget by CPM. Cost per visitor is calculated by dividing Budget by the number of visitors. In these cases, the cost per visitor is $3.00 for email marketing and $ 2.66 for ad banner advertising.

(2. Are click-throughs that important?)



On the Web, 10% is not always larger than 1.5%
Are click-throughs that important?
80/20 vision




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