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For some reason, it seems that Internet marketing
service providers are not delivering on their promises. Despite
the availability of dozens of new and improved Internet marketing
tools _ each claiming to be better than the rest when it comes
to driving traffic to a web site _ most marketing professionals
are still not satisfied with the results they obtain on the Web.
For some reason, above-average
click-through rates, which are prominently featured in case study
after case study, suddenly become very average at 3 to 4 percent
only, making it often too costly to attract a potential customer
to a web site.
It seems that marketers who
have years of experience attracting customers offline are incapable
of replicating their success on the Web. Some choose to allocate
their online marketing budget to different solutions in hopes
of finding the tool that will finally make it worthwhile to do
business on the Internet. However, for most companies, success
by trial and error is not an option as tight cash positions dictate
that all marketing endeavors generate satisfactory results. With
2004 being a decisive year for many Internet and click-and-bricks
companies, online marketing professionals are faced with a difficult
decision: selecting the best Internet marketing tool that will
enable them to achieve the desired marketing outcomes while meeting
stringent financial targets. (more)
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