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Ecommerce is not about
selling
by Claudie Clot, CEO of advancis.com
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No, this is not intended as a clever commentary
on the current state of affairs in cyberspace. Nor is it an attempt
to coin a new concept or definition. It is a wake up call for
companies doing business on the Internet, especially for businesses
that are not getting solid results. Up until now, ecommerce has
focused on the wrong objective: namely making sales. It's getting
to the point where everything on a site is designed to generate
revenues. From the advertisers' banners, buttons, sponsored links,
to the banners placed by affiliate members and, of course, to
the display of the actual products or services offered for sale.
No one can deny that the majority of sites have evolved to become
lean, mean selling machines. So what is not working?
The fact is that most sites
could be very successful business ventures if one major flaw
in the fundamentals of doing business of the World Wide Web were
corrected. Sorry, I am not going to reveal a quick fix that will
magically turn sites in cash cows because, sadly, it does not
exist. Nor am I going to divulge a revolutionary new concept
for doing business on the Web; there is no need to do so. As
you will see, for those willing to do the work, success on the
Web is much closer than people think. (more)
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