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Building a powerful e-brand

by Claudie Clot, CEO of advancis.com

Make no mistake, brands are as vital in cyberspace as they are in the real world. While the concept of the brand has evolved to include new dimensions, it nonetheless remains one of the facets of e-strategy that offers the most potential for improving a company's performance on the Internet as well as ensuring its long-term success.

In fact, businesses that focus on delivering value to well-defined market segments while aggressively building powerful e-brands will still be around when the fourth generation of internet companies enters the marketplace. With analysts predicting the demise of 98 percent of Internet companies in the near future, such accomplishment will be quite remarkable.

What is branding?
Creating a powerful e-brand
e-Branding for today and tomorrow








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