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Can small businesses succeed on the Web?

by Claudie Clot, CEO of advancis.com

7. The power of a domain name

While this area has received its share of publicity in the past year with the sale of several multi-million dollar domain names, it is far too important to take for granted.

Your domain name is essentially the equivalent of your business address. If you are not located in the right place or are not easy to find, you may never succeed in cyberspace. Not happy with your current address? There is always the option of secondary domain names. Be creative and you could get a great Internet address while saving thousands of dollars (see The Power of Secondary Domain Names in the tips section).

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1. PhotoCDs Eyewire
2. Ready-made web designs ReadyWeb™
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