web solutions  

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Can small businesses succeed on the Web?

by Claudie Clot, CEO of advancis.com

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With a web site, you will be able to sell your products to anyone, anywhere, at anytime. Such is the promise of doing business on the Web. With a web site, you should not expect to sell their products to anyone, anywhere, at anytime. Such is the reality of doing business on the Internet when you are a small company.. Unless you have the resources to establish a global online/offline presence to meet the needs of international customers, do not focus your efforts on being everything to everyone. Take a closer look at the companies benefiting from the international exposure: IBM, Apple, Cisco. All have already established a solid presence (staff, offices, partners, marketing campaigns) around the world;. The Web is a normal extension of their current strategies.

Sure, you will get International sales; but think of it as the icing on the cake. It is far more important to start focusing your efforts on a well-defined target market. The scope of your approach will depend, of course, on the amount of resources you have to reach your prospects. It is to your advantage to start small and focused than to execute a national campaign which will simply fail to make your company stand out. You will be able to compete more aggressively against other companies, even larger companies, if you concentrate your efforts.

 


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1.
Priority email
2.
Keep an eye on your competitors
3.
You are not a web expert, but...
4.
Keep it professional, please.
5.
Desirez-vous une demonstration de ce produit?
6.
Measure, measure, measure
7.
The power of a domain name

   

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