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Can small businesses
succeed on the Web?
by Claudie Clot, CEO of advancis.com
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5. Desirez-vous
une demonstration de ce produit?
With a web site, you will be
able to sell your products to anyone, anywhere, at anytime. Such
is the promise of doing business on the Web. With a web site,
you should not expect to sell their products to anyone, anywhere,
at anytime. Such is the reality of doing business on the Internet
when you are a small company.. Unless you have the resources
to establish a global online/offline presence to meet the needs
of international customers, do not focus your efforts on being
everything to everyone. Take a closer look at the companies benefiting
from the international exposure: IBM, Apple, Cisco. All have
already established a solid presence (staff, offices, partners,
marketing campaigns) around the world;. The Web is a normal extension
of their current strategies.
Sure, you will get International
sales; but think of it as the icing on the cake. It is far more
important to start focusing your efforts on a well-defined target
market. The scope of your approach will depend, of course, on
the amount of resources you have to reach your prospects. It
is to your advantage to start small and focused than to execute
a national campaign which will simply fail to make your company
stand out. You will be able to compete more aggressively against
other companies, even larger companies, if you concentrate your
efforts.
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