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Can small businesses
succeed on the Web?
by Claudie Clot, CEO of advancis.com
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4. Keep
it professional, please.
Today, there are no more excuses
for amateurish web sites. Except in a few instances, you can
always tell when you are visiting a small company's web site.
Page layout, graphics, buttons; all can be as powerful as your
toughest competitor in encouraging prospects to buy elsewhere.
For most visitors, the first thing they see about your company
is your site... For many, this may be the only thing they will
see... Make it count. The 1996 look is no longer acceptable.
If you are serious about doing business on the Internet, you
must present a professional image.
Fortunately, there are several
solutions available to help you polish your online image. In
fact, armed with photo CDs, ready-made web pages, and simple
HTML editors, anyone in your company can give your site a professional
look in minutes.
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