web solutions  

 web site marketing and development  

Can small businesses succeed on the Web?

by Claudie Clot, CEO of advancis.com

4. Keep it professional, please.

Today, there are no more excuses for amateurish web sites. Except in a few instances, you can always tell when you are visiting a small company's web site. Page layout, graphics, buttons; all can be as powerful as your toughest competitor in encouraging prospects to buy elsewhere. For most visitors, the first thing they see about your company is your site... For many, this may be the only thing they will see... Make it count. The 1996 look is no longer acceptable. If you are serious about doing business on the Internet, you must present a professional image.

Fortunately, there are several solutions available to help you polish your online image. In fact, armed with photo CDs, ready-made web pages, and simple HTML editors, anyone in your company can give your site a professional look in minutes.


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