Can small businesses
succeed on the Web?
by Claudie Clot, CEO of advancis.com
3. You are
not a web expert, but...
OK, your are not an Internet
guru; in fact, you have difficulties keeping up with the new
technologies and products. Don't despair; this is not what your
prospects are looking for (unless your are offering Web or Internet
products, of course!). You know something far more important
and valuable to your audience: your products and services. It
is not surprising that content ranks high survey after survey
on the list of what drives visitors back to a web site.
Remember that visitors come
to your site because they must satisfy a need. Demonstrate that
you have the answers they want. Use your expertise to create
powerful content that will entice visitors to learn more about
your offerings and come back to your site.