web solutions  

 web site marketing and development  

Can small businesses succeed on the Web?

by Claudie Clot, CEO of advancis.com

3. You are not a web expert, but...

OK, your are not an Internet guru; in fact, you have difficulties keeping up with the new technologies and products. Don't despair; this is not what your prospects are looking for (unless your are offering Web or Internet products, of course!). You know something far more important and valuable to your audience: your products and services. It is not surprising that content ranks high survey after survey on the list of what drives visitors back to a web site.

Remember that visitors come to your site because they must satisfy a need. Demonstrate that you have the answers they want. Use your expertise to create powerful content that will entice visitors to learn more about your offerings and come back to your site.


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