web solutions  

 web site marketing and development  

Can small businesses succeed on the Web?

by Claudie Clot, CEO of advancis.com

2. Keep an eye on your competitors

Knowing what your competitors are doing is important for obvious reasons. What may be less obvious is the fact that your prospects will form an image of your company based on your competitors' web site. It is very likely that while conducting a search on the Web, your prospect will visit the web sites of several companies providing the products and services she needs. This means side-by-side comparison of all alternatives. Will your site and, eventually, your company stand out? Or will your competitor overshadow your offerings?

Don't be afraid to pick up ideas for web design elements, auxiliary services, offers, or strategies that will level the playing field. This is becoming increasingly important with the emergence of numerous sites offering comparative shopping services. Plus, you never know; your competitor may have come up with a great idea for reaching, educating, or convincing your prospects. It is always good to benefit from their research efforts.


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