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Can small businesses
succeed on the Web?
by Claudie Clot, CEO of advancis.com
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1. Priority
email
What is worse than a web site
without a contact us form? A web site with contact
us form where no one responds to prospects' queries. Our
research shows that a very small percentage of businesses actually
take the time to respond to visitors' questions or requests for
information. This is not limited to small companies; this unfortunate
practice is widespread and affects even the biggest and best
companies.
What does it mean for your
company? A great opportunity to generate sales by establishing
a relationship with potential prospects. Always respond to email
correspondence; and try your best to respond quickly (within
24 hours is ideal). By the time other companies react (if they
react at all) to the prospect's request, you will have initiated
a very important dialogue and started transforming her into a customer.
This will play to your advantage when the time to make the decision
comes because it will indicate the type of customer service she
might expect to receive after purchasing the product.
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