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Can small businesses
succeed on the Web?
by Claudie Clot, CEO of advancis.com
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Despite the popular belief that having a web site
will open new markets and generate new sources of revenue, most
small companies have yet to see solid results materialize from
their Internet activities. For many, one thing is becoming clear:
a presence on the Internet does not guarantee success. In fact,
even a strong presence can not ensure that your company will
benefit from the Internet.
As bitter as the realization
can be, it is crucial to building a winning web site because
it forces one to accept that some commonly-believed myths about
doing business on the Web are just that: myths. Overnight
success; think again. What works for others will work
for us; I would not bet your company's future on it. If you
build it, they will come, look and buy; we all know the answer
to this one.
So, stop waiting for success
to knock at your home page; it's time to take control of your
Internet activities. The important thing to remember is that
as a small company you must make the most out of every opportunity
to turn visitors into customers. Competition on the Internet
is becoming increasingly intense and expensive. You need to optimize
the impact of your efforts at every stage of the customer online
experience.
In this article, we highlight
7 areas that represent the best opportunities for small businesses
to enhance their performance on the Web.
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