First-time visitors
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Scenarios
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Solutions
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| Visitors do not need
your products or services, and therefore leave the site. |
|
Revise your promotional
strategy to make sure you attract the right prospects. This entails
taking a hard look at the site description on search engines
and web directories.
|
| Visitors need your
products or services but do not really understand what you have
to offer. |
|
Clarify your
message on the page to facilitate comprehension. Be concise and
straight-forward when describing your offerings.
A "products"
or "services" link may not be enough to fully capture
the nature and breadth of your offerings.
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| Visitors cannot find the products and
services they need. |
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Redesign your entry page to include
highly-visible links to product and service pages.
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| Visitors need your
products but cannot access the information. |
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Make sure your entry
page does not require any special plug-in or takes too long to
load.
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| Visitors responded to a promotional
message (email, banner...) but reached a page that did not mention
anything about the promotion. |
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Direct visitors who respond
to your promotions to intermediary pages that serve as transitions
to the main pages of the site.
In other words, include the
URL to the intermediary pages in your banners, emails, etc...
rather than the URL of the Home page.
|
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Repeat visitors
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Scenario
|
|
Solution
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| Visitors value your site and need the products
and services you offer but leave after they reach the point of
entry. |
|
Inform visitors of site updates
directly on the entry page. Make sure they realize that new information
has been added to the site.
Use a section of the Home page
as a bulletin board where you can post recent additions and changes
to the site.
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