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First-mover advantage: a new perspective on Internet marketing

by Claudie Clot, CEO of advancis.com

Pitfall 4. Falling victim to spammarketing

Whether spammarketing takes the form of renting "opt-in" email lists which are really spam lists or submitting a web site to search engines using mass-submission systems, the results are often detrimental to your brand or company image. Your audience categorizes you as an organization that sends unsolicited email or spams search engine indexes.

The best way to avoid spammarketing is carefully screening the Internet marketing service providers you plan to use. If the offer sounds to good to be true, it probably is. Whenever executing an Internet marketing strategy, always use your common sense to differentiate between legitimate and illegitimate solutions.


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