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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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Pitfall 4. Falling victim to spammarketing
Whether spammarketing takes
the form of renting "opt-in" email lists which are
really spam lists or submitting a web site to search engines
using mass-submission systems, the results are often detrimental
to your brand or company image. Your audience categorizes you
as an organization that sends unsolicited email or spams search
engine indexes.
The best way to avoid spammarketing
is carefully screening the Internet marketing service providers
you plan to use. If the offer sounds to good to be true, it probably
is. Whenever executing an Internet marketing strategy, always
use your common sense to differentiate between legitimate and
illegitimate solutions.
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