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First-mover advantage: a new perspective on Internet marketing

by Claudie Clot, CEO of advancis.com

Pitfall 4. Falling victim to spammarketing

Falling victim to spammarketing is a lot easier than people think. Even well-intentioned companies are unknowingly using techniques and tools that fall into the spamming category.

Spammarketing or the unintentional use of spamming techniques to generate traffic or promote web sites is becoming a widespread problem because spammers are disguising themselves as legitimate Internet marketing agencies. As a result, the Internet marketing tool you use may be nothing more than a cleverly-disguised spam. The most common examples of spammarketing involve email marketing and search engine promotions.

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Pitfall 1. Too late to the game
Pitfall 2. Too easy to forget the rules
Pitfall 3. Failing to use the right tool for the right job
Pitfall 4. Falling victim to spammarketing


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