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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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Pitfall 4. Falling victim to spammarketing
Falling victim to spammarketing
is a lot easier than people think. Even well-intentioned companies
are unknowingly using techniques and tools that fall into the
spamming category.
Spammarketing or the unintentional
use of spamming techniques to generate traffic or promote web
sites is becoming a widespread problem because spammers are disguising
themselves as legitimate Internet marketing agencies. As a result,
the Internet marketing tool you use may be nothing more than
a cleverly-disguised spam. The most common examples of spammarketing
involve email marketing and search engine promotions.
Pitfall
1. Too late to the
game
Pitfall
2. Too easy to forget
the rules
Pitfall
3. Failing to use the
right tool for the right job
Pitfall
4. Falling victim to
spammarketing
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