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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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Pitfall 3. Failing to use the right tool for the
right job
The best part about marketing
on the Internet: the multitude of powerful new tools you can
use to reach prospects and customers.
The Internet has introduced marketing professionals to ad banners
of course, but also to search engines and web directories, sponsored
links and eNewsletters, link and banner exchange programs, web
rings, affiliate programs, opt-in email marketing, push technology,
and more.
Yet, not all Internet marketing
tools have been created equal. Some tools offer a more precise
and effective way to reach well-defined target segments while
others are ideal for mass marketing. The main challenge is using
the right tool for the right job.
Pitfall
1. Too late to the
game
Pitfall
2. Too easy to forget
the rules
Pitfall
3. Failing to use the
right tool for the right job
Pitfall
4. Falling victim to
spammarketing
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