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First-mover advantage: a new perspective on Internet marketing

by Claudie Clot, CEO of advancis.com

Pitfall 3. Failing to use the right tool for the right job

The best part about marketing on the Internet: the multitude of powerful new tools you can use to reach prospects and customers.
The Internet has introduced marketing professionals to ad banners of course, but also to search engines and web directories, sponsored links and eNewsletters, link and banner exchange programs, web rings, affiliate programs, opt-in email marketing, push technology, and more.

Yet, not all Internet marketing tools have been created equal. Some tools offer a more precise and effective way to reach well-defined target segments while others are ideal for mass marketing. The main challenge is using the right tool for the right job.

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Pitfall 1. Too late to the game
Pitfall 2. Too easy to forget the rules
Pitfall 3. Failing to use the right tool for the right job
Pitfall 4. Falling victim to spammarketing


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