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First-mover advantage: a new perspective on Internet marketing

by Claudie Clot, CEO of advancis.com

Pitfall 2. Too easy to forget the rules

First, you need to review the stages your prospects go through when making their purchase decisions and gauge the impact of the Web. Only then will you be able to determine which Internet tools are the most appropriate. Second, you must develop a fully-integrated Internet marketing plan which defines how the different Internet marketing tools will be used to achieve your objectives. The goal is to ensure a cohesive approach. By focusing on the whole picture instead of the individual elements of the campaign, you will create an Internet marketing plan that generates a greater impact. Finally, revise your Internet marketing plan every three months or so to ensure you can integrate the latest Internet tools and techniques as well as account for changes in your audience's online habits and shopping behavior.

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Pitfall 1. Too late to the game
Pitfall 2. Too easy to forget the rules
Pitfall 3. Failing to use the right tool for the right job
Pitfall 4. Falling victim to spammarketing

   

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