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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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Pitfall 2. Too easy to forget the rules
Internet marketing is first
of all marketing. While it is true that the Internet has changed
the way we reach prospects and customers, the basic marketing
concepts and principles still apply. In fact, as competition
in cyberspace becomes more intense, marketing expertise will
be as vital as technical expertise. Knowing the latest Internet
technologies or latest tricks and techniques does not really
matter if you don't understand how everything fits in the big
picture.
Too many marketing professionals
have been led to believe that marketing on the Internet is completely
different. This is not totally accurate. The environment has
changed; the tools and techniques have evolved, but the underlying
principles remain the same: you must deliver the right message
to the right person at the right time. The most difficult part
is not finding out which techniques to use but understanding
how the Internet has affected your audience.
Pitfall
1. Too late to the
game
Pitfall
2. Too easy to forget
the rules
Pitfall
3. Failing to use the
right tool for the right job
Pitfall
4. Falling victim to
spammarketing
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