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First-mover advantage: a new perspective on Internet marketing

by Claudie Clot, CEO of advancis.com

Pitfall 2. Too easy to forget the rules

Internet marketing is first of all marketing. While it is true that the Internet has changed the way we reach prospects and customers, the basic marketing concepts and principles still apply. In fact, as competition in cyberspace becomes more intense, marketing expertise will be as vital as technical expertise. Knowing the latest Internet technologies or latest tricks and techniques does not really matter if you don't understand how everything fits in the big picture.

Too many marketing professionals have been led to believe that marketing on the Internet is completely different. This is not totally accurate. The environment has changed; the tools and techniques have evolved, but the underlying principles remain the same: you must deliver the right message to the right person at the right time. The most difficult part is not finding out which techniques to use but understanding how the Internet has affected your audience.

more [1 - 2]

Pitfall 1. Too late to the game
Pitfall 2. Too easy to forget the rules
Pitfall 3. Failing to use the right tool for the right job
Pitfall 4. Falling victim to spammarketing


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