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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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Pitfall 1. Too late to the game
Achieving a first-mover's advantage
also requires a certain flexibility in marketing plans whereby
a yearly plan may need to revised every six months to account
for changes in Internet marketing. To this end, marketing professionals
must ignite their curiosity, surfing the web extensively to spot
emerging trends while experimenting with new Internet marketing
techniques. This exploration of Internet marketing need and should
not be limited to web sites in your industries. Broaden your
horizons, and you will quickly discover amazing things. ( Note:
advancis.com offers several free resources to help you stay a
step ahead, click here for details).
Only then can you ensure that your Internet marketing efforts
will have a great impact. However, be warned that higher-than-average
response rates are short lived as thousands of companies and
individuals will eventually learn to modify their approaches
to copy what works best.
Pitfall
1. Too late to the
game
Pitfall
2. Too easy to forget
the rules
Pitfall
3. Failing to use the
right tool for the right job
Pitfall
4. Falling victim to
spammarketing
Start your Internet marketing
campaign today; click
here to learn more about the best web-based tools to
reach your audience.
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