web solutions  

 web site marketing and development  

First-mover advantage: a new perspective on Internet marketing

by Claudie Clot, CEO of advancis.com

Pitfall 1. Too late to the game

Achieving a first-mover's advantage also requires a certain flexibility in marketing plans whereby a yearly plan may need to revised every six months to account for changes in Internet marketing. To this end, marketing professionals must ignite their curiosity, surfing the web extensively to spot emerging trends while experimenting with new Internet marketing techniques. This exploration of Internet marketing need and should not be limited to web sites in your industries. Broaden your horizons, and you will quickly discover amazing things. ( Note: advancis.com offers several free resources to help you stay a step ahead, click here for details). Only then can you ensure that your Internet marketing efforts will have a great impact. However, be warned that higher-than-average response rates are short lived as thousands of companies and individuals will eventually learn to modify their approaches to copy what works best.

Back [1 - 2]

Pitfall 1. Too late to the game
Pitfall 2. Too easy to forget the rules
Pitfall 3. Failing to use the right tool for the right job
Pitfall 4. Falling victim to spammarketing

Start your Internet marketing campaign today; click here to learn more about the best web-based tools to reach your audience.


web and Internet solutions for e-business Home | Products | Services | Solutions | Specials | News | Search | Site map | Programs | Buy Online

All rights reserved - Legal notice -