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By now, every business professional
is aware of the importance of having a great domain name. After
all, your domain name is literally your address on the Web. With
an easy to find or remember address, visitors are more likely
to frequent your online business.
But obtaining great domain
names is expensive as exemplified by the recent sale of business.com
for US $7.5 million. What happens when you can't spend thousands
of dollars of that dream URL? What if it is no longer available?
Is your ecommerce venture destined to be isolated on the World
Wide Web?
No site should be penalized
because it arrived too late to the game or because some else
got the idea for the domain name first. That's when secondary
domain names come into play...
The idea is to use secondary
domain names to create a superb web address for your web site
without investing your entire budget into a URL.
Once you have reserved a domain
name, you can easily create secondary domain names. For instance,
let's say hawaii.com is not available; you reserve inhawaii.com.
You could then create any secondary domain names based on
the inhawaii.com domain. The possibilities are unlimited:
vacations.inhawaii.com
homes.inhawaii.com
jobs.inhawaii.com
Secondary domain names can
point to any IP address. Plus, you can also easily point to specific
pages on your site. This represents a great way to direct prospects
to right sections of your site.
The procedure is simple. Choose
a domain name that is part of your desired Internet address.
Then simply contact your server administrator or ISP to add the
desired secondary domain name. You do not need to contact the
InterNIC for secondary domain names; you have complete control.
The results are powerful URLs that are very easy to dictate and
remember.
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