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Getting to the top

Achieving top rankings on search engines has become increasingly difficult. Techniques which use to assure you would get at the top of the lists are now widely used by every web master. This along with the growing number of web sites makes it very hard to get a ranking that can make the difference in terms of traffic volumes your site will enjoy. As everyone becomes more astute at promoting their sites to search engines, you must look for new ways to gain that extra edge which may bump you a few notches up the list.

This time, we take a closer look at META tags and particularly composing the tags for maximum impact. As every web master knows, META Tags can help you tremendously in achieving high rankings on search engines. These tags, which are included in the <HEAD> of your web pages, provide vital information to the spiders who visit your web site to index your pages.

Did you know that some search engines will return different results whether a user enters lower-case or upper-case queries? For example, if a user decides to search the term "careers online", she could get different results whether she entered Careers Online or careers online as keywords. As you can imagine, this means that you could be missing a lot of opportunities if your prospects type your keywords differently than you do.

The solution: write your Keywords META Tag very carefully to include important keywords using both lower and upper cases. This is will benefit you more than simply repeating the same keywords over and over, a practice you should avoid at all costs.

Sample Keyword META Tag:

<META NAME="KEYWORDS" CONTENT="career,Careers,professional job placement,Jobs,jobs>

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