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Achieving top
rankings on search engines has become increasingly difficult.
Techniques which use to assure you would get at the top of the
lists are now widely used by every web master. This along with
the growing number of web sites makes it very hard to get a ranking
that can make the difference in terms of traffic volumes your
site will enjoy. As everyone becomes more astute at promoting
their sites to search engines, you must look for new ways to
gain that extra edge which may bump you a few notches up the
list.
This time,
we take a closer look at META tags and particularly composing
the tags for maximum impact. As every web master knows, META
Tags can help you tremendously in achieving high rankings on
search engines. These tags, which are included in the <HEAD>
of your web pages, provide vital information to the spiders who
visit your web site to index your pages.
Did you know
that some search engines will return different results whether
a user enters lower-case or upper-case queries? For example,
if a user decides to search the term "careers online",
she could get different results whether she entered Careers Online or careers online as keywords. As you can imagine, this
means that you could be missing a lot of opportunities if your
prospects type your keywords differently than you do.
The solution:
write your Keywords META Tag very carefully to include important
keywords using both lower and upper cases. This is will benefit
you more than simply repeating the same keywords over and over,
a practice you should avoid at all costs.
Sample Keyword
META Tag:
<META NAME="KEYWORDS"
CONTENT="career,Careers,professional job placement,Jobs,jobs>
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