Internet marketing:
Digital brochures
The Internet is much more than
web sites and email messages; often overlooked is the ability
to communicate outside web browsers and email clients to reach
target markets and deliver promotional messages. Digital brochures,
for instance, take full advantage of the Internet's client /
server architecture to open a new direct link between a company
and its prospects / customers.
Digital brochures are emerging
as a powerful Internet marketing tool because they can be easily
integrated into Internet and traditional marketing plans to deliver
solid results. In turn, they give marketers a real advantage
over their competition by allowing the delivery of messages in
a noise-free environment, accelerating the transformation of
prospects into customers as well as optimizing the impact of
other Internet marketing promotions. Plus, in very specific situations,
they can save companies thousands of dollars in marketing costs.
Digital brochures are not designed
to replace web sites or printed collateral. They complement your
marketing mix to give your company an edge in acquiring new customers
and keeping current customers by making it easy for your target
market to obtain information about your products, getting the
answers they need to make their decisions, viewing demos, and
ordering your products. Most web sites have been designed to
accomplish that goal; however, intense competition has made it
very expensive to attract qualified leads. Invitations to visit
web sites, whether presented directly via email or indirectly
via ad banners, are no longer enough to drive prospects to your
home page. Digital brochures can be used to deliver product information,
feature interactive demos, and include ecommerce functionality
to take order right from within the document. Central to the
brochures effectiveness is that fact that they build on your
prospects' online behavior. If they surf the web; download files;
read emails; they can use digital brochures.
So, what is a digital brochure?
In its simplest form, it can be an Acrobat® (.PDF) document
designed to resemble traditional product / service brochures.
More complex digital brochures can include multimedia presentations,
fully-interactive animations, connection to the Internet (such
as the advancis.com Web marketing guide), database interactivity,
ecommerce functionality, web site integration and more. As a
result, digital brochures can perform all functions necessary
to educate your prospects and influence their purchase decisions.
Find out what
works and doesn't work when marketing using digital brochures. Get your copy of the
advancis® web marketing guide. This digital guide features in-depth
analyses of the top Internet marketing tools. Get step-by-step
instructions and expert advice to make your Internet marketing
campaigns work.
Outline
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Digital brochures |
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1.
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Overview
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2.
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Are digital
brochures the right tool for your company?
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3.
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Where do I
begin?
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4.
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Planning for
maximum impact
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5.
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Design
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Other topics
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Email marketing, ad banner advertising,
search engine promotions, eNewsletter sponsorships, eCommunity
sponsorships, and more... |
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