to give portals an extra edge
In the portals war,
the most sought-after position is the web browser's start page.
In effect, this position ensures that web surfers will view the
portal's content every time they use their browsers. For portals,
this means guaranteed traffic. The only problem is that there
can be only one start page, limiting the chances of benefiting
from this constant flow of traffic.
ReadyLive takes this approach
to a new level to give portals an edge by ensuring that their
content will be viewed every time web surfers use their computers
whether they use their web browsers or not. This clear advantage
can generate the traffic portals need to enhance their advertising
revenues. Plus, since screen savers are typically launched several
times in a day, the impressions or page views will simply soar.
The best part is that ReadyLive
can push virtually all web-based content; therefore search forms
or search boxes can be easily integrated with the content to
preserve the look, feel and functionality of the portal's actual