2. ReadyLive, the ideal solution for content providers
Content providers, such as magazines, newspapers, TV and radio
stations, are well positioned to make the most out of ReadyLive
because their offering is perfectly suited for push programs.
With ReadyLive, content providers can take full advantage of
this new web-based communications channel to reach their audience
and drive traffic to their sites while increasing advertising
By transforming the user's
screen saver into a powerful information platform, content providers
can ensure that the news and information will reach their audiences
whether they visit their web sites or not.
By including ad banners with
the content, these organizations can enjoy a new source of revenues.
The best part is that impressions can easily be measured because
ReadyLive content is hosted on a web server. Therefore, content
providers have access to the information advertisers need to
make decisions and measure effectiveness of their ad placements.
Plus, since screen savers are typically launched several times
in a day, the impressions or page views will simply soar.